Consumer Segments
Specializing in connecting businesses with consumer markets, we will help you cut through a cluttered marketplace to sell more things to more people more often. Our process is based on analysis, strategy and integrated multi-channel communications.
Analysis
We understand consumer behavior and have extensive research and analytical tools to assess your customers and markets.
Customer Acquisition Modeling: Assess effectiveness of marketing campaigns and build response models for improved response rates.
Cross Sell Analytics: Identify opportunities for incremental product sales to existing customers.
Churn/Attrition Modeling: Quantify the risk of customer churn and attrition to enable proactive retention programs.
Price Modeling: Model for best pricing to predict customer response and revenues.
Marketing Mix Modeling: Tracking campaign responses and analyzing for promotional effectiveness, efficiency and payback.
Strategy
Strategy gives you a clear vision for where you want to go, and tactics define how you will get there. Most companies ignore the upfront planning and strategy and decide to chase any type of customer indiscriminately through discounting, channel incentives and advertising.
We’ll help you gain a competitive advantage through strategy. We can help you create a strategy map that enables an organization to describe an illustrate its objectives, initiatives, target markets, performance measures and link the process together.
Multi-Channel Communications
We will utilize the customer insights gained from analysis to create an effective communication strategy that integrates your key message and brand proposition across relevant channels. We can effectively integrate your band or direct response message through direct mail, online, text, print or media channels and provide you with tracking tools to accurately measure your ROI.